About Florie
Florie is a woman-owned, UK-based slow fashion brand creating playful and colourful clothing. Every piece is designed with a love for eccentricity, the kind of details that make you smile and remind you why dressing up is worth the extra minute in the morning.
We make small-batch garments ethically in limited runs, using sustainable materials wherever possible. Nothing mass-produced, nothing throwaway, just pieces made to be loved and lived in. Florie is for the girls who mix eras, break rules, embrace colour, and express themselves through clothes that don’t blend in.
Florie is about feeling good in what you wear, and showing up as your most creative, expressive self.
About Sahra
Florie was founded by Sahra, a self-taught designer from a working-class background, based in Merseyside. A lifelong lover of nature, craft, and clothing with a story, she built Florie from her bedroom with the belief that fashion is for everyone, and everyone should play dress up.
She grew up obsessed with vintage, historical style, and obsessing over the small details. Her design philosophy is simple: wear what makes you feel alive. To her, non-conformity isn’t all spikes and leather; it can be pink bows, quirky silhouettes, out-there prints, or a dress that makes you feel like the best version of yourself.